La Soirée des Grands Crus  Media Relations

We created a communications campaign for the launch of La Soirée des Grands Crus in New York City, an exclusive event to present the new generation of Bordeaux château owners and their latest vintages. 

Our PR strategy was designed to create advance buzz for the event and led to more than 60 editorials. We also arranged media partnerships and leveraged social media to amplify our campaign. La Soirée des Grands Crus succeeded in attracting more than 400 guests, who braved New York City's snowy streets to attend the event!

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Whomi Media Relations

For Whomi, a line of smartly designed agendas and stationery products for women, Fraiche created a “calendar” of story ideas to highlight Whomi products, from New Year’s to Mother’s Day to Back-to-School to the Holiday Gift-Giving Season. Via regular contact with women’s magazines and websites, we generated dozens of placements, including Family Circle, Every Day with Rachael Ray, Redbook, and Mom Finds.

Building relationships with key bloggers and offering them new products to test drive was an important part of the strategy to build Whomi’s profile. Our campaign also included developing and promoting a national survey about how American women track their time, which led to coverage in USA Today.

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Erno Laszlo Laszlo Blue Firmarine Launch

Fraiche PR partnered with 3 & Co on the successful launch of Laszlo Blue Firmarine, a breakthrough new product from the legendary Erno Laszlo brand. Fraiche presented Laszlo Blue to beauty editors and bloggers, emphasizing its superfood ingredient, Spirulina Maxima, and MoMA-worthy packaging, resulting in coverage including Vanityfair.com, Town & Country, Elle, Self.com, My Beautyberry, Second City Style, and many more.

For 2010-11, our campaign reinforces a topic that has always been central to the Laszlo ethos: water. Fraiche created a PR collaboration between Laszlo and EDELKOORT Inc/Trend Union to present highlights of Li Edelkoort’s visionary beauty trend forecast.

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