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After leading international PR campaigns for image-driven brands at Diageo, Seagram, and Coty, Diana Castelnuovo-Tedesco founded Fraiche PR to offer smart, creative communications approaches to an interesting mix of clients.
Since 2005, Diana has developed tailor made initiatives – from marketing and brand strategy to press relations, special events, and internal communications campaigns – for clients including Captain Morgan, Erno Laszlo, and Bouké Wines.
Having lived and worked in Paris for several years, she was eager to reestablish ties with France . In 2006, Diana partnered with Jane Peck to launch Fraiche Europe, based in Paris . Together Jane and Diana offer bi-lingual services to French companies and organizations. Their assignments have included projects for Veuve Clicquot and the City of Dijon .
Before leaping into the world of communications, Diana studied art history and Italian at Smith College and Harvard University . Recently, her fascination with the world of wine led her to classes at The International Wine Center, where she received the WSET Level 3 Advanced Certificate.
In 2011, Diana was a winner of the British Airways Face-of-Opportunity contest, a program recognizing promising entrepreneurs. |
